Archive for April, 2011


Official Trailer for The Economics of Happiness film from The Economics of Happiness on Vimeo.

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Recently, Marilyn Robinson joined TEDxTucson as a curator. Here is a short piece she wrote on the importance of the local food movement to our community.

I was very sad to hear that Stout’s Cider Mill in Willcox, Arizona is going out of business. I shall miss it and my visits to buy their wonderful pies made with the apples they have grown for twenty-five years.  Mr. Stout wrote in a final letter to the public that, “…we dismissed all employees and turned off the ovens in the bakery at the close of business on March 29.” This family business employed orchard workers, bakers, apple pickers, cider press operators, bottlers, etc. and they offered the public family fun and apple picking recreation.

Where will they and their employees go? When I go to a farmer’s market I think as I choose my fruits and vegetables, of sustenance for myself and my family and of  my responsibility to support  small family farmers who still believe in the good earth and  what they can coax from it in this desert environment. But is a farmer’s market even sustainable without people like Ron and Corinne Stout?

I have only recently come to appreciate what the terms “locavore”, one who consumes what is produced locally, and “local food movement,” purchasing more locally grown food, mean in the context of community sustainability and me being the change I want to see in my world.

The theme TEDx  Tucson has chosen for its salons in 2011-2012 is about community sustainability and will engage us in a dialogue about how local food can lead to local jobs and make Tucson and southern Arizona a better place for nurturing all of us. The TED salon idea is important for Tucson because it starts the conversations about possibilities and will introduce us to new ideas and the people who have ideas and want to share them. It’s about the ideas and not about agendas, about collaboration and inspiration. Most importantly it’s about the questions that will be raised that have not been considered. What is a food system? What is our agriculture ecology? How does agriculture it fit into our bio-tech emphasis we are pursuing? What jobs can be generated in the name of food sustainability? What impact will energy, transportation, education and water policies have on food sustainability in our region? What kinds of leaders have a community sustainability vision regarding these policies? These are questions that I have and that TEDx Tucson can help us all to consider in order to come up with answers that we are hungry for.  Food sustainability is food for thought.

Tonight’s The Night

Its April 19 and we’re celebrating the Spring full moon with our first TEDxTucsonSalon. This past weekend we were at our friends Jenn and Aaron’s wedding on their farm in Reddington Pass which is nestled in an amazingly lush watershed. I met Michael Carmody who was visiting for the festivities and was so inspired by what he saw that he has set his intention to become an organic farmer. Michael is really the first member of our local jobs movement, and we’ll keep in touch with him as he sets out to become a caretaker of his parents land in Wisconsin.

I put together this short video to document his intention and help him to begin to tell his story.

At the end of our TEDxTucson event, absolutely everyone in the theatre stood and stated “I am a green entrepreneur!” It was an inspiring moment. Many people approached me and asked what they could do next, which illustrates how powerful the whole concept of TEDx can be. Our theme was sustainability and “Innovating Our Green Economy”. So as we turned our attention to 2011 and what to do next, I was looking for a way to create a project between events to capture the enthusiasm and interest TEDxTucson had generated and make a real difference in our community. Why not take the concept of the local foods movement and all of the changes in behavior and awareness that has created and apply it to creating jobs?

“The Local Jobs Movement” is a project to grow the local food movement in Tucson and create entrepreneurial opportunities for people interested in urban agriculture. Our first TEDxTucsonSalon event on April 19 is all about local food issues, and the talks presented will increase awareness of some of the amazing work local innovators are doing to change our community’s access to healthy locally produced food. We’ll also be showing Jamie Oliver’s TED talk, and Carolyn Steel’s talk “How Food Shapes Our Cities”. Our intention is to inspire people to help us grow the local food movement and increase interest in supporting urban agriculture projects. This in turn will increase opportunities for entrepreneurship. Since I posted the announcement on the TED site a week ago I have had many people contact me offering to help grow our activities.

In addition to a host of TEDx volunteers, The Local Jobs Movement now includes our partners: the International Sonoran Desert Alliance; The Pimavera Foundation; The Community Foundation of Southern Arizona; and the Tucson Community Food Bank all of whom are very excited to be part of TEDxTucson. We will soon be applying for grant funding to increase urban agricultural activity and create jobs in South Tucson, which has the highest poverty rates in the nation and is in serious need of inspiration and transformation. Many of the social and health issues for the people living here are related to diet and the lack of availability of fresh local foods. Our intention is to leverage the excitement and inspiration TEDx generates to create real, measurable and meaningful community transformation by growing food and growing jobs.

To learn more please visit our TED.com event page and click attend if you want to join us.